Website audits generally focus on three components

• Technical audit focusing on the method a search engine can access, explore and find information on your site.
• User experience audit focusing on the way a user of search engines will knowledge your website.
• Content audit focusing on the way your site associates itself to certain topics or keywords.

On-page SEO:

• Site structure (URL analysis, XML map, breadcrumbs, Pagination pages etc.)
• Technical side of Website (301 redirects, Canonical pages, robots.txt, 404 pages etc.)
• Site content (Title, H1, Alt, Description tags, Keywords, images optimization etc.)
• Search Engines and social media integration (Microdata, Open Graph, social buttons etc.)

Off-page SEO

• Link Building
• Social Media Marketing
• Social bookmarking