Local  SEO is a complete discipline of SEO in its own right, there are certain elements that are key off-page SEO tactics

Google My Business

Google My Business plays a crucial role in the online presence of pretty much any local business, and it is easy to overlook that optimizing your page and getting it to rank on the map pack is actually off-page SEO.

GMB isn’t your own website, and let’s not forget that any efforts that focus on anything but your own site counts as off-page.